Our Plan
Your marketing plan
Built by Centervert for Boots to Journeys
This is your playbook: strategy from our discovery and audit, plus everything we've built since—scheduling that writes straight to your data, search and trust foundations, and guardrails against spam. Below you'll see what's live, what's queued next, where we'll show up in market, how we'll measure wins, and a short list of questions where your input sharpens the plan.
Website
What we've done on your website
Great marketing needs a site that earns the click. We've tightened the foundation on btj.travel so visitors meet a credible brand, clear next steps, and a booking path that actually works—before we put real spend behind traffic.
Included with your build
Centervert Connect
We built you something we use ourselves: Centervert Connect—our own version of Calendly, built from the ground up by Centervert. It runs on your site and your data, so leads never leave btj.travel and you never pay a separate scheduling subscription. Tools like Calendly run about $49.99/month—that's money you get to keep. Think of it as our way of saying thank you for partnering with Centervert on Boots to Journeys.
Foundation (done)
- A production-ready site you can send traffic to: full navigation, core pages (about, services, destinations, resources, blog structure, contact), a cinematic hero, and copy that sounds like Boots to Journeys—not generic travel filler.
- Centervert Connect: consultation scheduling lives on btj.travel itself—no extra Calendly bill. Travelers choose a time that respects their timezone, tell you what they need, and land on your calendar data with built-in double-booking protection.
- Secure booking under the hood: validated requests, sensible rate limits, and room to plug in optional bot protection. When you want CRM or automations, a webhook path is ready to wire up.
- An SEO baseline that works with you, not against you: clear page titles, shareable previews, sitemap and robots for crawlers, rich results for your business on the home page, and a contact page that nudges people toward a call or a booking.
- Privacy and terms that match reality—plus a booking flow that points people to those policies before they confirm, so expectations stay clear.
- Thoughtful motion and imagery (lazy-loaded, fade-in) so the site feels premium; a dedicated thank-you moment after someone books.
- Written Phase 2 notes for the team so follow-ons like confirmation email and calendar sync are defined work—not a scavenger hunt.
| Update | Status | Details |
|---|---|---|
| FAQ Page | Planned | Common travel questions. Addresses the #1 request from Shannon. |
| Testimonials | Planned | Client quotes and trip stories. The Normandy trip with 21 people is a great flagship story. |
| Email Capture | Planned | "Get travel inspiration" signup. Builds your email list for ongoing marketing. |
| Consultation booking (Centervert Connect) | Done | A polished /book experience: guests see real openings in their own timezone, share a few details, and confirm. Every appointment is saved to your Supabase database—no middleman. Confirmation page is live; automated emails and Google Calendar hooks are queued for Phase 2 when you’re ready. |
| SEO & discoverability | Done | Search-friendly titles and descriptions, social preview tags, sitemap and robots files, rich business data on the homepage, and a contact page written to help locals and travelers reach you. |
| Privacy & terms | Done | Privacy Policy and Terms of Use that reflect how the site and booking flow actually work—linked in the footer on every page so trust stays upfront. |
| Abuse & spam protection | Done | Smart throttling on booking requests, a hidden honeypot for bots, and optional Cloudflare Turnstile when you turn it on—so real clients get through and junk stays out. |
| Travel Guides | Planned | 3–5 destination guides (Caribbean, Europe/Normandy, Alaska, Mediterranean, Hawaii). SEO-optimized. |
| Group Trips Page | Planned | Dedicated page for upcoming group trips with dates, itineraries, and pricing. |
| Blog Content | Planned | 2 posts/month minimum. Trip recaps, destination spotlights, travel tips. |
| Google Business Profile | Planned | Optimization: photos, reviews, posts. Currently getting 2 views/month. |
Brand
Design style
The site is built to match Boots to Journeys' positioning: veteran-owned, military precision, luxury travel, and South Carolina roots. Clean typography (Playfair Display for headlines, Inter for body), a restrained palette (horizon navy, ocean teal, sunset gold, charcoal), and plenty of whitespace so the content and imagery lead. Every section is built to feel high-end and trustworthy—so when we send traffic here from ads and social, visitors see a brand that matches the promise.
Audience
Who we're reaching
Each segment gets a different mix of channels. Together they build awareness, capture intent, and convert leads into bookings.
Younger Couples
25–35 · Honeymoon / Romance · $3–8K
Primary: Instagram, Facebook
Affluent Older
50–70 · Luxury cruises / resorts · $12–15K/couple
Primary: Facebook, Google, Email
Military / Veteran
All ages · Group trips (Normandy, heritage) · $5–10K
Primary: Veteran networks, Facebook groups
Multi-Gen Families
35–60 · Family cruises, all-inclusive · $8–20K (group)
Primary: Facebook, Instagram, Google
Marketing
Where we show up
Each channel serves a purpose. Together they build awareness, capture intent, and convert leads into bookings.
Primary: Awareness + Lead Gen
- 3 posts/week: trip inspiration, client stories, destination highlights
- Facebook Groups: travel planning, veteran, local Greenville
- Facebook Events for group trips
- Targeted ads to 4 audience segments
Visual Storytelling
- 3–4 posts/week + daily stories during trips
- Reels: destination spotlights, packing tips, cruise day-in-the-life
- Cross-post from Facebook where appropriate
Intent Capture
- Google Business Profile: photos, reviews, weekly posts
- Search ads: travel agent Greenville SC, honeymoon planning, luxury cruise planner, military group travel, Normandy tour veteran
Email Marketing
Nurture + Bookings
- Monthly newsletter: upcoming trips, tips, exclusive deals
- Automated sequences: inquiry → consult → booking → pre-trip → post-trip review
- List building from website capture + past clients
Referral Program
Luxury tier
- $100–250 credit per referral that books
- "Refer a friend, get credit toward your next trip"
Tracking
How we measure success
We're not guessing. Every dollar is tracked. We'll meet once a month to review performance, adjust targeting, and optimize spend.
Monthly website visitors
Google Business Profile views
Email list size
Social followers (FB + IG)
New booking inquiries/month
Bookings from marketing
Group trip signups
Your input
Questions we'd like to know
These will help us fine-tune the plan. Answer whenever you're ready—even a quick text or voice memo works.
- What's your current monthly revenue, and what's your annual revenue target? This helps us set realistic booking goals for the ad campaigns.
- How many active sub-agents/ICs do you have? We want to factor in IC capacity when we ramp up lead volume.
- Do you have professional trip photos we can use? The Normandy trip, family cruises, resort stays. Real photos outperform stock 3-to-1 in ads.
- Are you comfortable with $900–1,500/mo in direct ad spend to start? We can start lower and scale up as we see results.
- Do you want to be the "face" on social media (personal brand) or keep it brand-focused? Personal brands convert better, but it's your call.
- What group trips are planned for 2026? Dates and destinations? We want to start promoting these early so we have time to fill seats.
Infrastructure
Domains & phone
Behind the scenes, we're consolidating your digital infrastructure so everything is in one place, easier to manage, and ready to scale.
Domain migration
Our team has initiated the transfer of all four of your domains from Squarespace to GoDaddy. The transfers are fully underway on our end—we're now waiting on the registrar migration to complete, which typically takes a few days.
| Domain | Status |
|---|---|
| bootstojourneys.com | Transfer in progress |
| btjtravel.com | Transfer in progress |
| endlesssojournstravel.com | Transfer in progress |
| pickcreativeprop.com | Transfer in progress |
Phone system
We're developing a plan to migrate your phone lines from RingCentral to Centervert Connect Phone—our unified communications platform. This transition hasn't been initiated yet; it's slated for the next phase of work so we can coordinate the cutover without interrupting your day-to-day calls.
Next step
Ready to launch?
Everything above is ready to go. We just need the green light.
Tyler Amos: tyler@centervert.com / (864) 987-8282 · Jordan Pierce: jordan@centervert.com